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Crocheter, writer & fashion designer

Esther Lawson

Crocheter, lifestyle content creator & influencer, writer and fashion designer

Ikorodu, Lagos, Nigeria

Key results

A few numbers and milestones from my work

2+ years
Experience across content, social and admin
70-page
Research document contributed to
400+
Students enrolled at Bishop of Real Estate Academy
700+
Applicant inquiries handled

About me

I am a graduate of English Language from Lagos State University and a versatile creative working across fashion design (including crochet), writing, and lifestyle content creation and influencing. I design crochet outfits and accessories and share my pieces and process with my online community, while also writing and creating lifestyle content for brands and audiences.

Over the past two years I have worked as a content writer, copywriter, social media manager, community manager and virtual assistant across industries including real estate, media, education and investment. I have handled an average of 400 customer conversations a month and contributed to a 70-page research document on Africa's development.

I also founded and ran Read With Lee, a reading and writing training initiative for children locally and internationally, for about a year; I no longer run the initiative. I love helping brands and individuals tell their story clearly, build engaged communities, and present themselves beautifully online.

What I do

The four areas at the heart of my work

01Fashion design & crochet

Fashion design is central to my work, and crochet is a big part of it. I design and make crochet outfits and accessories, and I share my pieces and process with my online community. I trained in Fashion Designing at Ciannah's Collections (2025).

02Writing

Content, copy and brand writing: blog posts, captions, scripts and marketing copy. I am a graduate of English Language from Lagos State University and write research, promotional and community content with clarity and care.

03Lifestyle content creation & influencing

I create and manage lifestyle content across Instagram and TikTok, from content calendars and captions to graphics and short-form video editing, and I respond to and engage with audiences.

04Social media & community management

I manage social platforms and online communities: planning content calendars, writing captions, posting daily, responding to inquiries and keeping audiences engaged.

Websites & Designs

Canva designs showing my visual content style

01

Canva Design Sample 1

A design created for social media content and branding.

Visit canva.link
02

Canva Design Sample 2

Another design sample showing my visual content style.

Visit canva.link

Videos I've edited

Short-form video edits created with CapCut

Content WritingCopywritingSocial Media ManagementCommunity ManagementContent Calendar PlanningCaption WritingScript WritingBlog WritingResearch WritingProofreading & EditingCreative WritingAdministrative SupportCustomer ServiceWhatsApp ManagementEmail ManagementCalendar OrganisationGraphics DesignVideo EditingSales & Client RelationsLead Follow-upResearch & Data ManagementCommunicationProblem SolvingTime Management & MultitaskingTeam CollaborationAttention to DetailEnglish Language Teaching

Selected work

Design samples and video edits

Recommendations

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